Casey Wasserman
Fans watch during the World Athletics Championships on Friday, July 22, 2022, in Eugene, Ore. The running mecca that embedded Nike into American culture was an easy choice to host the first track world championships on U.S. soil. It will take time to determine whether Eugene, Oregon lived up to expectations.They say sagging viewership totals and flat revenue across the broader Olympic world make it critical to bring the cornerstone sport of the games back to its glory days in the U.S. before they return to Los Angeles in 2028. (AP Photo/Charlie Riedel)
Track looks to pump up US fan base ahead of 2028 LA Olympics

By Eddie Pells Jul. 24, 2022 02:06 PM EDT